Monaco Yacht Show has announced that watchmaker Richard Mille is the new official sponsor in a multi-year partnership. The new collaboration marks the start of a new chapter for the avant-garde luxury watch brand and Monaco Yacht Show.

Richard Mille was created in 2001 by the brand’s eponymous founder and revolutionised luxury watchmaking by focusing their market strategy on the ‘ultra-luxury.’ The philosophy of the Swiss brand is perfectly aligned with Monaco Yacht Show’s ambition to cater for a new generation of yachting clients.

Peter Harrison, CEO of Richard Mille EMEA said “We are delighted to announce our partnership with the Monaco Yacht Show, whose commitment to promoting creative excellence in the world of superyachts mirrors our own unwavering pursuit of passion, performance, and perfection in watchmaking.”

The partnership between Monaco Yacht Show and Richard Mille brings together both worlds with a shared value of luxury, the quest for excellence and technological performance, a passion for creativity and high craftsmanship, a love for innovative design and a desire to create tailor-made experiences.

“We are delighted to welcome Richard Mille as an official sponsor of Monaco Yacht Show, starting 2022. This long-term contract reflects our shared commitment towards building a solid, trusting and long-lasting relationship between our two brands,” said Gaëlle Tallarida, Managing Director of Monaco Yacht Show.

The show has become an emblematic event for private visitors who come to discover an outstanding concentration of superyachts available for purchase or charter, and to meet the industry experts in the glamorous atmosphere of the Principality of Monaco.