How do you get the head of the world’s largest car manufacturer to smile? Give him a beautiful new boat. Toyota Motor Corporation president Akio Toyoda was beaming when he arrived at a Miami Beach waterfront mansion last week piloting the new Lexus Sport Yacht, a 42-foot one-off concept styled by Lexus designers, engineered by the Toyota Marine Department, and built by Marquis Yachts of Pulaski, Wis.
Toyoda, who is also the chief branding officer for Lexus International, Toyota’s luxury-car division, authorized the yacht’s development two years ago as a way of promoting the “Lexus lifestyle.”
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